International higher education: distinctiveness & branding

A Guardian Higher Education Network half-day seminar

Following the successful distinctiveness and branding in UK higher education event in June, the Guardian, Leadership Foundation and the UK HE International Unit invite you to attend a half-day seminar on branding and marketing for an international audience.

June's seminar focused on marking out your institution in a crowded domestic marketplace. This seminar will consider what makes a successful brand identity in the international market: what to avoid, what works well, and how to turn strengths at home into results overseas.

Keynote speakers from UK institutions will bring expert points of view and best practice on building a successful brand for an international audience. We also welcome a speaker from the University of Chicago Booth School of Business, operating in the UK and other overseas markets to give a truly international perspective.

Seminar participants will leave the event having heard from specialist practitioners and advisers and discussed their ideas and strategies. There will also be ample opportunities to ask questions and network with peers during the session and over lunch.

Benefits of attending:

• Understand key features of branding particular to international higher education
• Explore what distinctiveness means in the international context
• Gain insight into the relationship between international distinctiveness and market positioning
• Network with specialist practitioners, advisers and peers

Who should attend?

• Pro vice-chancellors
• Directors of international offices
  
• Directors of marketing & communication
  
• Student recruitment specialists
• Key strategic staff developing international brand awareness

Confirmed speakers:

John Cavani, Head of Marketing, University of Edinburgh

Arnold Longboy, Managing Director, Executive Education and External Relations, EMEA, University of Chicago Booth School of Business (London Campus)

Tricia King, Pro Vice-Master, Student Experience and Director of External Relationships, Birkbeck College, University of London

Stephanie Marshall, Director of programmes, Leadership Foundation for Higher Education

Rosemary Stamp, Director & principal consultant, Stamp Consulting & Leadership Foundation Associate

Rob Tomlinson, Head of media & communications, University of Edinburgh 

Agenda     

9.30           Registration

10.00         Welcome

10.05         Tricia King/Birkbeck

10.35         Arnold Longboy, Chicago Book School of Business, London Campus

11-05         John Cavani/Bob Tomlinson/Edinburgh University

11.30         Refreshment Break

11.45         Rosemary Stamp/Stamp Consulting

12.45         Panel Discussion

1.30           Round up and networking lunch

Guardian Higher Education Network member discount

Guardian Higher Education Network members receive a 20% discount on the standard delegate rate. If you're not already a member, you can sign up here - it's quick, simple and absolutely free of charge.

Join thousands of your peers in receiving latest analysis, news and comment, as well as fantastic exclusive offers like discounts on events and seminars.

Please arrive 30 minutes prior to the seminar commencing.

If you have any questions, please call: 0203 353 4059 or email: seminars@guardian.co.uk.